How social is your Database? For the first time in almost a decade, it’s almost better to be starting your database now because of all the ground-up social tools in place to track web identities and social engagement. The cost of turning an existing database into social friendly data for large fortune 500 companies can [...]

Remember the craze of vanity urls where everyone was able to reserve their own name instead of a long string of id numbers! Well a lot of people didn’t realize you can add a custom url (vanity) name to your facebook pages too. http://www.facebook.com/pages/the-original-name-you-chose-for-your-page/the-id-facebook-gave-you wouldn’t it be better to have http://www.facebook.com/onepagename 3 easy steps and [...]

    So now that you have a  Facebook fan page you want it to be popular. You want MORE fans and you want MORE  likes. Well, there are many ways to grow this database but before we get into that, let’s first make sure you aren’t doing anything to scare your potential fans away [...]