While on vacation in Los Angeles, I decided to squeeze in a little business and attend my second TOPSPIN training. Topspin builds professional direct-to-fan marketing software. Their software has helped artists in the world of music and film (I didnt know about the film part – cool!) build awareness, connect with fans, and earn more [...]

How social is your Database? For the first time in almost a decade, it’s almost better to be starting your database now because of all the ground-up social tools in place to track web identities and social engagement. The cost of turning an existing database into social friendly data for large fortune 500 companies can [...]

This week’s mission: A beginner’s rundown of four major Internet music streaming services: LAST.FM, GROOVESHARK, SLACKER and PANDORA. Without further ado… 1. LAST.FM Going in, I was already a big fan of last.fm, and that’s because I scrobble. No, it’s not as filthy as it sounds. To scrobble means that you let the last.fm service [...]

Remember the craze of vanity urls where everyone was able to reserve their own name instead of a long string of id numbers! Well a lot of people didn’t realize you can add a custom url (vanity) name to your facebook pages too. http://www.facebook.com/pages/the-original-name-you-chose-for-your-page/the-id-facebook-gave-you wouldn’t it be better to have http://www.facebook.com/onepagename 3 easy steps and [...]

    So now that you have a  Facebook fan page you want it to be popular. You want MORE fans and you want MORE  likes. Well, there are many ways to grow this database but before we get into that, let’s first make sure you aren’t doing anything to scare your potential fans away [...]

Hits and visits and views? Oh my…Start talking about web traffic and people’s eye glaze over.  Everyone knows traffic is important, but why exactly? And who wants to do the nerdy work of understanding it? “It’s all a numbers game,” says Lisa Mac, Social Media Strategist for BandMark. “The more visitors you have, the more fans [...]

Forget all the rumors about Myspace being dead: until we find a real replacement, Myspace is still the go-to site for fans and bands to connect. Unfortunately we have all seen our share of ugly myspace pages…you know, the ones where people try to cram EVERYTHING into a single page – AND make it flash, [...]

The bad news first… So you’re freaking out cause you went to your handy TWITTER mass unfollow API TRS (twitter related site) and found out that in 2010, Twitter banned automatic mass Unfollow and mass following in an attempt to slow down the Spam complaints and junk in Twitter accounts (Porn, Gambling, Affiliate programs…) Not [...]